Plant-based burger orders at quick-service restaurants were up 10 percent from last year, according to the NPD group, reports Food Business News. NPD says that the growth is primarily due to increased availability at major QSR chains, as well an increase in meat-eaters wanting to try something new.
“Plant-based burgers allow consumers to substitute without sacrifice,” says Darren Seifer, food and beverage analyst at The NPD Group. “They get the ‘burger’ experience while assuaging their need for more protein and social concerns. With that said, U.S. consumers have not given up on beef burgers but are willing to mix things up every now and them.” Full Story
Related: Famous Dave's Testing Plant-Based Meat; Taco Bell Passes on Plant-Based Meat Items.
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