Flavorful spices and condiments, keto-friendly products, and better-for-you booze are some of Instacart’s forecasted grocery trends for 2021. Combining an in-depth look at Instacart purchase data with a new Instacart survey of 2,050 U.S. adults conducted by The Harris Poll, Instacart's "New Year, New Cart" 2021 report reflects five key shifts in shopping behavior, buying preferences, and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts.
Rounding out the top five predictions are increased support of women- and BIPOC-owned brands and a shift from weekend to weekday shopping.
"The events of 2020 have forever changed how Americans shop for groceries and household goods," said Laurentia Romaniuk, Instacart's trends expert and senior product manager, in a statement. "After months of binge baking, drinking more and indulging in quarantine comfort foods, our findings show that the pendulum is swinging the other way as online consumers set their sights on a new year full of bolder flavors, lower-alcohol cocktails and resolution-friendly keto snacks. We're also witnessing an increase in brand mindfulness, as the cultural shifts of 2020 make their way into consumer purchasing decisions in the grocery aisles."
Related: Pandemic Shapes The Fresh Market's List of Foods to Try in 2021; Grubhub: Spicy Chicken Sandwich Most Popular Dish.
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