Maine seafood and the restaurant-experience it helps to create at home are the focus of a campaign launched by The Maine Department of Marine Resources with support from Governor Janet Mills.
With $1,000,000 of the $20 million CARES Act relief funds allocated by NOAA for Maine’s commercial fishing and seafood industry, the Maine Seafood branding and promotion initiative will help home-bound seafood enthusiasts discover the taste, quality and variety of seafood from Maine.
The initiative will emphasize the attributes that distinguish Maine Seafood, including the premium nature of the products, the pristine marine environment of the north Atlantic Ocean, and the industry’s passion for quality.
A Maine Seafood website will feature a directory of Maine Seafood suppliers as well as inspired recipe ideas that make enjoying a Maine Seafood experience at home easy. Blog posts from influential food writers will drive consumer appreciation and demand for Maine Seafood. Social media accounts will allow foodies across the world to connect around their shared love of Maine Seafood. As the initiative moves forward, assets will be developed to support the industry’s own marketing efforts.
“Like producers across the globe, Maine’s seafood industry continues to face the challenge of rapidly changing markets,” said Maine Department of Marine Resources Commissioner Patrick Keliher. “But this challenge also presents an opportunity. The Gulf of Maine’s cold, clean water is home to a wide variety of premium seafood products that are easy to prepare. The Maine Seafood branding and promotion initiative will help consumers learn about, find, and prepare Maine Seafood in their own kitchens.”
Related: Publix To Sell Farm-Raised Salmon; Senators Introduce Bipartisan Aquaculture Act.
Image: Maine Seafood
from Industry Operations https://ift.tt/33ZEIKJ
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