Peekaboo Organics, which makes ice cream featuring “hidden” vegetables, is the grand prize winner of the Real California Milk Snackelerator dairy snack innovation competition. The prize will give Peekaboo $200,000 in resources and funding to bring a snack-sized version of its products to market.
"Like many of our fellow startups, we confronted what seemed like insurmountable challenges this year. This win validates our innovation, our mission and our team's hard work and resilience," said founder and CEO Jessica Levison, in a statement. "We learned so much from this Snackcelerator experience and cannot wait to launch Peekaboo minis into the market – made with Real California Milk, of course!"
Peekaboo was one of four finalists in the competition, which was created by the California Milk Advisory Board and VentureFuel.
This was a tough decision, all four of these finalists presented products that fit the needs of our current consumer and each with their own unique take on snacking. Peekaboo just had a slight edge because of its unique concept marrying two things that normally don't go together like ice cream and vegetables and then executing the product perfectly in terms of creative flavor combinations," said John Talbot, CEO of the CMAB, in a statement.
Related: Chao Creamery Expands Distribution; Graeter's Launches Vegan Frozen Desserts.
Photo credit: Peekaboo Organics
from Industry Operations https://ift.tt/3frWGtU
No comments: