Meal kit company HelloFresh will acquire Factor75, Inc., a provider of fully-prepared fresh meals. The acquisition marks the next step in HelloFresh’s growth plan in the U.S. to strengthen its position and to expand its total market.
“Direct-to-consumer ready-to-eat meals are a nascent food vertical that we believe has the potential to grow into a multi-billion dollar category over time. With Factor, HelloFresh, EveryPlate and Green Chef, we have four high-growth food brands in our Group, all benefiting from our strong growth engine, technology and supply chain infrastructure,” says Uwe Voss, CEO of HelloFresh U.S., in a statement.
With the acquisition, HelloFresh will gain its first office in the Chicago metropolitan area, along with four production and fulfillment facilities. A new facility, which will be launched in the near future, will provide capacity to deliver more than $500 million worth of prepared meals annually.
Related: HelloFresh Adds New DCs in Georgia, Texas; Ahold Delhaize to Acquire FreshDirect.
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