The Hershey Co. will acquire nutrition bar maker One Brands for $397 million, reports Food Business News. Hershey intends to expand the existing One Brands products by “leveraging its core capabilities in sales and distribution, category management, and digital commerce.”
One’s portfolio of great tasting nutrition bars, with indulgent flavors such as birthday cake, maple glazed donut and peanut butter pie, will be a strong strategic fit within our overall innovative snacking powerhouse vision,” said Mary Beth West, chief growth officer for Hershey. “Our beloved confection brands will continue to be the engine that drives our business while we broaden our better-for-you portfolio, offering more snacking choices for more consumers.” Full Story
Related: Hershey Invests in Irish Snack Manufacturer; Hershey Helps Ghana Cocoa Farmers.
from Industry Operations https://ift.tt/32ds4oi
No comments: