India-based Vahdam Teas has raised $2.5 million in a Series B funding round. The direct-to-consumer tea company plans to use the proceeds to develop the U.S. market by investing in customer acquisition, brand building, and uncovering new territories. Vahdam recently opened its first U.S. warehouse in Indiana and an office in New York. Seventy percent of the company's revenue already comes from the U.S. market.
Vahdam claims it is the world's first vertically integrated tea brand. The company sources tea directly from plantations and tea growers, packages the products using innovative packaging formats, and ships directly. Using that process and leveraging technology allows it to deliver garden fresh tea around the world in the shortest periods of time, it claims.
In total, the company has raised $5 million. The latest investment round was led by Fireside Ventures, an investor platform that includes Unilever Ventures. "With stronger investment in the brand and our infrastructure, we plan to keep building to achieve our vision of making the freshest teas to consumers worldwide, under a home-grown brand, which is socially conscious," says founder Bala Sarda. In mid-October, the company will unveil its first collection of single-serve pyramid tea bags.
Related: Vahdam Teas Wins sofi; Tea Company Shortens Trip From Tea Tree to Tea Cup.
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