Imperfect, a subscription company that focuses on reducing food waste with cosmetically imperfect fruits and vegetables, expanded to the East Coast with a new distribution center in the Baltimore area following an investment from Thirty Five Ventures, founded by professional basketball player Kevin Durant.
Imperfect is seeking to expand to Washington, D.C., in early 2019, followed by all major metropolitan areas on the East Coast by the end of 2020. The company is also looking to grow its product portfolio with other grocery items headed for the waste system, including products made with imperfect produce, such as baked goods, pickles, jams, and fruit leather, as well as short-coded items and products with packaging and labeling errors.
Imperfect has grown to 11 cities on the West Coast, Midwest, Pacific Northwest, and Southwest, and enables customers to select the box size, type, and frequency of deliveries.
Related: Whole Foods Launches Imperfect Produce Program; Kroger Launching Imperfect Produce Brand.
from Industry Operations https://ift.tt/2Q158mw
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