Ben & Jerry's new CEO Matthew McCarthy, a food business veteran of Unilever, plans to amplify the brand's environmental sustainability and social advocacy focus, while promoting its ice cream flavors, reports The Wall Street Journal. At Unilever, which owns Ben & Jerry's, McCarthy led an initiative to transition Hellmann's mayonnaise to 100 percent cage-free eggs and launched Unilever's first organic snack brand in the U.S., Growing Roots. He also led the company's 2017 acquisition of Sir Kensington's. "Many people are feeling a tremendous lack of trust in [public] institutions around them," says McCarthy. "We need organizations, including businesses, to step forward more than ever."
Over the next few months, the company will unveil new initiatives and has new product plans in the works. To compete with emerging brands, Ben & Jerry's launched its first nondairy vegan ice cream flavors in 2016 and, earlier in 2018, introduced a line of ice cream with 640 calories a pint or less, according to the report. Full Story (Subscription Required)
Related: Ben & Jerry's Launches Online Shop; New Belgium to Release New Ben & Jerry's-Inspired Beer.
from Specialty Food News https://ift.tt/2BePL71
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