Presenting a specialty food product to buyers and the press can be a challenge, as there are a host of considerations that go into distilling the right standout attributes.
During SFA's In the Know webinar, “Booth Camp: Talking with Buyers and Press,” Doug Renfro, president of Renfro Foods, and Julie Busha, CEO of Slawsa, will discuss the topic with a focus on helping brands broaden their audience both in-store and through media. Renfro will concentrate on the buyer perspective, while Busha will give insights into media channels.
The webinar will take place this Thursday, October 26 at 1 p.m. EDT. It is free for members and $19 for non-members. Register now.
Related: Webinar Q&A: Pitching to Buyers, Press; SFA Podcast: A Chef’s Perspective With Sam Mogannam, Bi-Rite Family of Businesses
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