The Kroger Co. announced Tuesday a commitment to make more local products available to customers following its proposed merger with Albertsons Companies.
Post-close, the combined company will increase local products in stores by 10 percent, which equates to at least 30 new local products in each location. The proposed merger has faced opposition and is subject to regulatory approval.
"Local farmers, bakers and producers are important parts of our Fresh for Everyone brand promise," said Rodney McMullen, chairman & CEO, The Kroger Co., in a statement. "Every local product we stock has a unique producer with their own story standing behind it. Since the beginning, this merger has been about growth–and we look forward to inviting our local suppliers to grow alongside us. We are dedicated to supporting the innovation that only a small business owner can create."
Today, Kroger sells produce items from local farmers. By reducing the distance between the farm and the store, customers have more days of product freshness in their homes, according to the retailer. Many stores also have shelf space dedicated to local products with signage highlighting the regional connection.
"From Stemilt cherries in Washington and Sun Pacific citrus in California to Talbott Farms Palisade Peaches in Colorado and Southern Press blueberries in Georgia, we know just how important local products are to our customers," said Stuart Aitken, senior vice president and chief merchant and marketing officer, The Kroger Co., in a statement. "Our customers know we offer the freshest local products, and they will ask our teams when their favorite seasonal items will be on shelves. We are excited to provide more opportunities for local producers to grow their businesses."
Related: Kroger, Performance Kitchen Partner on Healthful Eating; Kroger Debuts Limited-Edition Private Brand Line.
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