Ahold Delhaize will acquire FreshDirect, an online grocer based in New York City. After the deal closes, FreshDirect will retain its brand name, report to a seven-person board, and continue to independently operate out of its facility in New York City.
“FreshDirect is a leading local brand in the fast-growing online grocery sector in the New York City metro area, one of the most important ecommerce food markets in the United States,” said Frans Muller, chief executive officer of Ahold Delhaize, in a statement. “With its unparalleled quality of fresh food, exceptional brand recognition, and dedicated people, it has generated remarkable customer loyalty. This acquisition further propels our omni-channel evolution. It is a great addition and fit for our portfolio of leading local brands. The deal allows us to reach additional customers in the New York trade area and therefore will add incremental sales to the business. It further enables us to address customers’ growing preference for convenient ways to shop.”
“We are strong believers that the future of grocery retail involves getting customers the best quality food, exactly when they want it, with the best customer service,” said David McInerney, chief executive officer of FreshDirect, in a statement. “We have built FreshDirect into a reliable and recognizable business to serve this purpose. This transaction marks an important milestone in the continued growth of FreshDirect. I believe Ahold Delhaize’s global scale, focus on strong, leading local brands, and ability to utilize cost-of-goods synergies, will allow FreshDirect to achieve its full potential.”
Related: Mars to Acquire Kind North America; FreshDirect Broadens Suburban Footprint.
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