Southeastern Grocers is expanding its Fresco y Mas banner into Florida with a new location, opening October 21 in Lehigh Acres. By listening to customer feedback and evaluating key consumer insights, SEG has tailored the new Lehigh Acres Fresco y Más to provide the products and services that directly reflect the unique tastes and needs of the local community.
The new Fresco y Más location will include a full-service Latin butcher shop that features an expanded selection of custom cut meats and an all-new bakery for customers to enjoy a fresh slice of tres leches cake or croquette with a freshly brewed Cuban coffee in the new cafe.
“At Southeastern Grocers, we are committed to cultivating a shopping experience that meets the needs of each community we serve and is tailored to the everyday lifestyles of our customers,” said Anthony Hucker, president and CEO of Southeastern Grocers, in a statement. “With a growing desire for Hispanic products in Southwest Florida, we are thrilled to introduce the Lehigh Acres community to our Hispanic grocery store—Fresco y Más. The new store will feature all the aspects customers love about our Fresco y Más stores as well as personalized offerings fit for the Lehigh Acres community.”
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Photo: Southeastern Grocers
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