British supermarket chain Waitrose is partnering with Deliveroo to pilot a 30-minute grocery delivery program. More than 500 Waitrose products are available for customers to choose from, including ready meals, fruit, vegetables, meat, milk, snacks, pantry items, and cleaning essentials, as well as beer and wine.
The trial starts today at Waitrose shops in Bracknell and Clifton and on September 3 for Surbiton, Fitzroy Street and Notting Hill locations. It will run for 12 weeks, initially.
“We have laid down a marker for our future strategy with the growth of Waitrose.com and Waitrose Rapid and this gives us another opportunity to give our customers a taste of what the future of convenience shopping could look like for us,” said James Bailey, executive director for Waitrose, in a statement. “Our trial with Deliveroo has huge potential to give new and existing customers greater choice and flexibility for when and how they want to shop with Waitrose.”
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from Industry Operations https://ift.tt/2EPgWHB
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