Meal kit company HelloFresh is leasing new distribution centers in Georgia and Texas to expand its supply chain capabilities to support growing demand in key southeastern and central-Texas locations. The Newnan, Georgia location is 210,000 square feet and will begin operating in the third quarter of 2020, scaling throughout the reminder of the year. The Texas facility, located in Irving, is 375,000 square feet and will increase overall meal kit production and distribution capacity by more than 30 percent.
“These latest centers support our investment in long-term growth as we execute on our strategy to continue expanding our total addressable market through fresh geographies, new customer segments and various demographics,” said Uwe Voss, CEO of HelloFresh U.S., in a statement. “To achieve this, we are expanding supply chain capacity and actively iterating on our menu to satisfy new and existing customers, expanding recipe selection, adding more convenient offerings and increasing meal customization options to maintain our long-term growth momentum.”
Related: The Fresh Market Introduces Ultimate Dinner Meals; Purple Carrot Launches Single Serve Meals for Retail.
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