Online grocery orders are increasing in urban areas due to concerns over the coronavirus, according to research by New York-based firm Chicory, reports Progressive Grocer. Chicory predicts that online grocery adoption will continue to grow and brands may employ media strategies to push ecommerce options.
“For those living in food and retail deserts in rural areas and inner cities, online grocery will be that much more important to ensure that they receive the supplies needed,” said Nick Minnick, Chicory’s director of retailer development. “Retailers who don’t offer online ordering and delivery, or only offer limited options, will experience detrimental hits to sales as consumers opt for competitors who offer ecommerce options and delivery, like Amazon and Walmart. Additionally, retailers who have their own fulfillment centers fully stocked with packaged foods, like pasta, beans and rice, will benefit as local store inventory dwindles and shelves are wiped clean.” Full Story
Related: Consumers, Retailers Prepare for Coronavirus; Coronavirus Outbreak Impacts Food Industry.
from Industry Operations https://ift.tt/32SKlbI
No comments: