7-Eleven has brought its Evolution store concept to Washington D.C. and San Diego following a successful beta store opening in Dallas last March. The Evolution concept serves as a real-time testing ground where customers can try the retailer’s latest innovations, including made-to-order specialty drinks, a dedicated alcove of wine and craft beers, and an attached Laredo Taco Co. restaurant.
"These new stores are invaluable learning labs, where new concepts are tailored to meet the needs of the communities they will serve from sunny southern California to the fast-paced world of the East Coast," said 7-Eleven executive vice president and chief operating officer Chris Tanco, in a statement. "We will continue to evolve based on customer feedback and we look forward to creating the next generation of convenience together."
Related: 7-Eleven Tests Cashierless Store; 7-Eleven Tests Emerging Items.
Photo: 7-Eleven
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