Tofurky is launching a line of dairy-free products which will be available in stores nationwide this summer, reports Food Dive. The Moocho brand was initially created in 2018 to sell dairy-free cheesecakes, but now the brand is being expanded to include Moocho’s Cheddar, Mozzarella, and Fiesta Blend Shreds, as well as Just Plain Yum, Strawberry, and Garden Vegetable Spreads.
"Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave," Jaime Athos, president and CEO of Moocho and Tofurky said in a statement emailed to Food Dive. "As a category, we can do better now, with more ingredient options available." Full Story
Related: Kroger, Tofurky Introduce Plant-Based 'Burgers'; Plant-Based Holiday Foods Gain Traction.
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