Daniel Lubetzky, founder and executive chairman of Kind Snacks, has invested in Ellenos, a Seattle-based Greek yogurt brand. The strategic partnership will help Ellenos’ market expansion and leverage Lubetzky as a mentor to Ellenos’ founders and leadership team.
“Beyond falling in love with Ellenos’ delicious Greek yogurt, what drew me to the brand was its integrity in every respect,” said Lubetzky, in a statement. “Not only is Ellenos obsessive about the craft of yogurt-making and sourcing the highest quality ingredients, but its leadership and team exemplify my belief that how we build a brand is as important as what we are building. The sense of community that Ellenos has created in the Pacific Northwest is palpable and I am honored to support the brand’s founding team throughout its next chapter.”
Related: Harmless Harvest Launches Coconut-Based Yogurts; Siggi's Launches Low-Sugar Plant-Based Yogurt Line.
from Industry Operations https://ift.tt/2T4G95K
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