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Mrs. Dash Undergoes Rebrand

This spring, seasoning brand Mrs. Dash will rebrand itself as Dash. In addition, the company will partner with health and wellness expert Joy Bauer to create simple, low-sodium recipes for the Dash website and social media channels.

"The Dash line of salt-free seasonings will continue to allow consumers to elevate their cooking quickly and simply," said Julie Gould, marketing director of Mrs. Dash's parent company, B&G Food, in a statement. "For 30-plus years, the Mrs. Dash brand has been a trusted salt-free seasoning staple in American homes and we're thrilled to roll out the new Dash branding and products as well as a partnership with Joy Bauer, one of the most trusted and sought-after health experts in the country."

Related: FMI Undergoes RebrandingMadécasse Rebrands as Beyond Good.



from Specialty Food News https://ift.tt/2w3JN6C
Mrs. Dash Undergoes Rebrand Mrs. Dash Undergoes Rebrand Reviewed by Unknown on February 25, 2020 Rating: 5

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