The frozen and dairy departments had a combined sales total of $125 billion in the 52 weeks ending June 29, 2019, according to the National Frozen & Refrigerated Foods Association’s State of the Industry report. Consumers purchase items from the frozen or dairy aisles on about 70 trips per year, spending about $13.44 per trip on them.
“Both the frozen and dairy departments have strong, broad appeal among consumers with the potential to drive short- and long-term growth for retailers. In 2019, dollar and unit sales increased in both departments attesting to consumers’ renewed excitement about the innovative products they can find there,” said NFRA president and CEO Skip Shaw, in a statement.
Related: Kind Enters Frozen Category; Frozen Food Sales on the Rise.
from Specialty Food News https://ift.tt/32rHxlR
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