Tastewide, an AI-powered food trends prediction and intelligence startup, has released its Food for Function report that explores the biggest opportunities for food brands in today’s era of wellness-obsessed consumers. The report shows that CBD is on the rise for consumers looking to improve their gut health, immune system, sleep, and energy. Functional foods are also being used medicinally for their antidepressant, anti-inflammatory, and antioxidant properties.
"In order to remain innovative and stay ahead of the curve, it's imperative that food brands understand why certain ingredients are trending by learning the deep, real motivations and functions consumers are compelled by," says Tastewise co-founder Alon Chen. "Our platform and AI were designed specifically for food and beverage analyses and unveil rising human needs to predict the next big trend ahead of time."
Related: Americans Hungry for Global Flavors; Gen Z Leads the Way for Future Flavor Trends.
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