New research from Edge by Ascential reveals that though in-store shopping will continue to account for the majority of grocery sales over the next five years, online assortment and fulfillment options will help online sales continue to grow. Specifically, online sales are expected to reach $162 billion by 2024.
"We're going to see a major shift to online and omnichannel over the next few years with edible grocery," says Violetta Volovich, Associate Analyst and report author for Edge by Ascential. "The barriers to adoption and growth in this sector are coming down, and retailers are investing heavily in technology, supply chain and partnerships that will make for an easy, seamless customer experience."
Related: Transitioning from Physical to Digital Commerce Presents Challenges; Most Consumers Don't Shop Online.
from Industry Operations https://ift.tt/2ZFC6Rk
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