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Functional Beverage Category Continues to Expand

Functional beverages are an increasingly popular choice among consumers that are looking for products high in antioxidants and good for digestive health, according to The NPD Group, reports Food Business News. Because of this, the space is seeing quite a lot of innovation in terms of ingredients and flavors.

Among the top trends in functional beverages are herbal remedies such as mushrooms, ashwagandha, or turmeric; natural boosts from coffee or tea; and healthy takes on carbonated drinks. Full Story

Related: Health Approaches Vary by GenerationThe Fresh Market Revamps Specialty Beverage Offerings.



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Functional Beverage Category Continues to Expand Functional Beverage Category Continues to Expand Reviewed by Unknown on September 04, 2019 Rating: 5

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