Functional beverages are an increasingly popular choice among consumers that are looking for products high in antioxidants and good for digestive health, according to The NPD Group, reports Food Business News. Because of this, the space is seeing quite a lot of innovation in terms of ingredients and flavors.
Among the top trends in functional beverages are herbal remedies such as mushrooms, ashwagandha, or turmeric; natural boosts from coffee or tea; and healthy takes on carbonated drinks. Full Story
Related: Health Approaches Vary by Generation; The Fresh Market Revamps Specialty Beverage Offerings.
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Functional Beverage Category Continues to Expand
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September 04, 2019
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