Well Enterprises, the second largest ice cream manufacturer in the U.S., has entered into an agreement to purchase the Halo Top brand, reports Food Business News. Well Enterprises’ current portfolio includes the Blue Bunny brand, along with Bomb Pop, Blue Ribbon Classics, and Chilly Cow. The deal is expected to close this month.
Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again,” said Michael C. Wells, chief executive officer and president at Wells Enterprises. “Halo Top met a consumer need that no one else in the category was serving. We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers.” Full Story
Related: Wells Enterprises Buys Fieldbrook Foods; Artisanal Ice Cream Valued at $11 Billion in 2018.
from Industry Operations https://ift.tt/2NVVnaM
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