Amazon has launched a feature that encourages customers to purchase its own private-label brands before adding a rival product to their shopping carts, reports The Washington Post. This shows the influence that Amazon can have over what is sold and viewed on its site.
Some, like James Thomson, a former senior manager in business development at Amazon and now partner at brand consultancy Buy Box Experts, believe this practice to be unfair. However, Amazon claims it isn’t doing anything a normal store wouldn’t do. “Like any retailer we promote our own brands in our stores, which provide high-quality products and great value to customers,” Amazon spokeswoman Nell Rona says. “We also extensively promote products from our selling partners.” Full Story (Subscription Required)
Related: AmazonFresh Comes to Three New Cities; Cashierless Technology Grows in Retail.
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