Following a challenge by Campbell Soup Co. on behalf of Pacific Foods, Oatly will voluntarily stop advertising its unsweetened oat milk beverages as having no added sugars, reports Food Dive. Campbell argued that Oatly’s production process breaks down the oat starch into simple sugars.
The National Advertising Division of the Better Business Bureau said in a release that it didn’t asses Oatly’s compliance with FDA Nutrition Facts guidelines but recommended that the company not use the “no added sugars” line in advertising. Oatly will no longer advertise no added sugars for its Barista Edition Oatmilk, Oatmilk Chilled, Low-fat Oatmilk Chilled, and Chocolate Oatmilk Chilled. Full Story
Related: Oatly to Open Second US Factory; Oatly Expands Production to Meet Oat Milk Demand.
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