The marketing arm of The Kroger Co., 84.51, has launched a new paid analytics solution to help brands position their products in store and online, reports Winsight Grocery Business. The platform, called Stratum, will use data from brick-and-mortar and e-commerce transactions to draw conclusions about consumer behavior nationally.
Mike Donnelly, Kroger's EVP and chief operating officer, said the retailer is excited about this next iteration of customer insights, calling Stratum a "science-powered insight tool that is designed with the end user in mind. Stratum will be an accelerator for our brands and CPG partners alike." Full Story
Related: Kroger Makes Room for More Plant-Based Foods; Kroger's Meal Kit Service Offers Airline Miles.
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Kroger Launches New Data Analytics Platform
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July 19, 2019
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