The Coca-Cola Co. is investing in Los Angeles-based Health-Ade Kombucha, reports BevNet. The $20 million equity investment will “take their business to the next level,” according to a statement by Coca-Cola.
“I knew we needed the right investor to support Health-Ade’s growth, and we found that partner in Coca-Cola’s Venturing & Emerging Brands [VEB],” says Health-Ade co-founder and CEO Daina Trout. “VEB has been an investor in Health-Ade since 2014, and they have the potential to bring real value through their global distribution network, rich consumer intelligence, and so much more.” Full Story
Related: Coca-Cola Plans Global Launch of New Coffee Drink; Coca-Cola Launches Smartwater Seltzer Line.
from Specialty Food News https://ift.tt/2OeAmKl
Coca-Cola Invests in Kombucha Maker
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July 24, 2019
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