Philadelphia-based Misfits Market will expand its services to the East Coast after closing a $16.5 million round of Series A funding lead by Greenoaks Capital, reports Progressive Grocer. This latest expansion covers Washington D.C., Maryland, Virginia, and West Virginia, with North Carolina, South Carolina, Georgia, and Florida to come later in the year.
“By making misfit produce more accessible and affordable, we’re able to reduce food waste at a scale that creates positive and lasting impact,” said Misfits Market CEO and founder Abhi Ramesh. “Delivering to every ZIP code in the states we serve allows us to go beyond dense urban areas and put healthy food within reach of every household while supporting responsible growing practices.” Full Story
Related: Grocers Turn Away From 'Ugly Produce'; Price Chopper/Market 32, Hannaford Abandon Misfits Produce Trials.
from Specialty Food News http://bit.ly/2F4gSRt
No comments: