Ferrero USA has unveiled Ferrero Golden Gallery Signature, a premium chocolate product line with eight flavor combinations, reports Forbes. The new brand represents the company's entrance to the assorted boxed chocolate category, which represents around 20 percent of the overall $2.1 billion premium chocolate segment. The company expects a full national rollout in September.
"We saw an opportunity to revitalize the declining assorted boxes category and gain relevance with a younger audience by launching a completely new brand that still has the trusted Ferrero name," explains Alessandro Rapali, VP marketing, premium chocolate North America. "From a consumer perspective, we wanted to create a product experience that was both premium and would get millennial purchasers excited...." Full Story
Related: Ferrero to Acquire Kellogg's Cookies, Fruit Snacks Businesses; Aldi, Ferrero Win Top Product Awards.
from Specialty Food News http://bit.ly/2WiRwJu
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