Bev, a female-founded beverage company, has completed a $7 million seed round of funding led by tech venture capital firm Founders Fund. The investment will be used to build out Bev's brand platform, invest in new product development, and support the growth of the company's first product, a canned rosé, across the U.S. The investment marks Founders Fund's first-ever investment in an alcohol brand.
Bev began in 2017 when founder and CEO Alix Peabody wanted to challenge the status quo of a male-dominated alcohol industry. The brand aims to create a respectful drinking culture with an emphasis on creating female-friendly spaces. This approach includes building an on-and-offline community, female-owned social spaces, and omnichannel purchasing, including direct-to-consumer. The startup has grown to a team of 12 over the past year and landed a partnership with Reyes Distribution, a U.S. beer distributor.
Related: Guinness Gets Rid of Plastic Packaging; Product Mashups Spur Growth in US Beverage Market.
from Industry Operations http://bit.ly/2VRXBJA
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