Nestle’s ruby chocolate Kitkat has become a viral sensation in Asia, and the company plans to expand the line, reported Bloomberg. Nestle is preparing to launch a pink Kitkat with dried cranberries and nuts in Japan.
Ruby chocolate is a naturally pink, fruity flavored chocolate that was invented by Barry Callebaut. The product launched last year when Nestle introduced its pink Kitkat. Initially, distribution was limited but the buzz grew and the product made its way to 26 markets.
Cedric Lacroix, managing director for Nestle’s confectionery business in Japan explains that Asian consumers are extremely open to trying new things and they’re astute on social media. It was primarily social media attention that’s driven ruby chocolate’s rapid growth.
Barry Callebut isn’t marketing ruby chocolate in the U.S. yet because the company is still in the process of getting U.S. approval, according to the report. Full Story
Related: Ruby Chocolate Now Available in the U.S.; Nestle to Disclose Suppliers Data.
from Industry Operations https://ift.tt/2FhJDtb
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