Consumers Express Willingness to Try CBD

Roughly 40 percent of U.S. adults age 21 and over indicated a willingness to explore CBD under the right conditions, according to a study by High Yield Insights. The study found that the majority of those interested are 35 years or older, female,and have college experience. For these potential users, key motivations for trying CBD include easier access to products, availability of unbiased research, and a physician's recommendation.

Among products potential users might consider, accessible forms such as chocolates and baked goods rank high, along with types resembling familiar OTC products such as pills and capsules. 

Related: Walgreens Begins Offering CBD Health Products; NYC Delays CBD Food Ban Enforcement.

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