Blue Apron Launches Customizable Meal Kit Line

Blue Apron has introduced a new product line, Knick Knacks, aimed to give consumers flexibility to combine pre-portioned ingredients with protein and produce of their choice, reports Supermarket News. The new line will be launched on Jet's City Grocery platform for same-day or next-day delivery to consumers across the New York City Metropolitan area. 

“We are proud to introduce Knick Knacks as our latest culinary innovation, which gives consumers the ‘secret sauce’ –– from our test kitchen to their home –– to create a delicious meal, while allowing for the flexibility to customize certain ingredients based on their personal preferences,” said John Adler, VP of Culinary, Blue Apron. Full Story

from Industry Operations http://bit.ly/2Bpw35T