Thirty-four percent of Americans would consider incorporating plant-based foods into their diets to achieve New Year's health goals, according to a YouGov survey conducted for Kite Hill. The survey of over 1,200 U.S. adults suggests that improved health and wellness is a concern for many consumers, with 40 percent feeling motivated to make a diet or lifestyle change after the holidays in light of overindulging. According to the researchers, the survey results reveal an “exciting shift” in perception regarding plant-based products, which used to be considered a “very niche” diet.
Additionally, over half of the participants reported interest in trying a product made from almond milk, and 80 percent indicated flavor is an important factor in their decision to try plant-based foods. More than 44 percent of Americans said they found specifically the concept of yogurt or cream cheese made from almond milk appealing.
Related: Plant-Based Claim Certification Launched; Veganism Blossoms.
from Foodservice http://bit.ly/2TyOAn8
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