Thirty-two percent of consumers are likely to shop at a store offering augmented reality (AR) over a retailer that doesn't offer AR, and 29 percent would like a virtual reality experience as part of their shopping environment, according to a report from retail consulting firm BRP.
Nine percent of retailers currently offer augmented reality to their customers and another 29 percent plan to within three years. Seven percent currently offer virtual reality, with 23 percent planning to add it within three years. Nineteen percent of retailers currently offer Internet of Things capabilities and another 36 percent plan to within three years, while 23 percent currently utilize artificial intelligence and an additional 30 percent plan to within three years.
Related: Target to Remodel Stores for Added Tech, Personalized Services; Online Digital Milk Aisle To Launch.
from Industry Operations http://bit.ly/2Sj80zi
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