Harry & David has unveiled enhancements to its mobile and desktop channels. The company launched a redesigned mobile website, which accounts for nearly 50 percent of the brand's online traffic. It improved page speed, streamlined navigation, simplified the mobile checkout process, and added Apple Business Chat.
On the desktop side, it redesigned its department and category shopping pages, upgraded site search and filters based on popular product attributes, improved the desktop checkout experience, and overhauled product detail pages. Additional updates include a new customer service portal and an update to the Harry & David 'Gift List' capability.
Related: Harry & David Launches Specialty Line; Harry & David Refreshes Brand, Improves Website.
from Specialty Food News https://ift.tt/2zkiGC9
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