Europa Group USA has acquired VO|CO, a ready-to-drink cocktail made with pure coconut water and premium triple distilled vodka that launched in 2014. VO|CO is considered a one-of-a-kind product and Europa markets itself as a company with the capability to develop, produce, market, and export unique liquor products to established markets in the U.S. and across the globe.
Europa says it plans to scale the VO|CO brand domestically and internationally, and expects the brand to especially benefit from its distribution system in Australia and the South Pacific.
Related: Category Spotlight: Crafting Quality with Ready-to-Drink Tea and Coffee; Craft Spirits Market to See Significant Growth.
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Europa USA Buy VO|CO with Plans to Scale the Brand
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November 28, 2018
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