Holiday shoppers will spend $122 billion on food and beverage, according to the International Council of Shopping Centers' annual survey. The firm forecasts shoppers will spend $807 billion, an increase of 4.5 percent over last year. The average consumer plans to spend $706.40 this holiday season, with more than half planning to spend more this year than last year. Of the 40 percent of consumers who will use click-and-collect, 82 percent expect to spend additional money at that store.
Overall, nearly three in four holiday shoppers say promotions play a role in their holiday shopping. Twenty percent state they are more influenced by promotions on social media compared to other mediums.
Related: Munchery Partners With Kettlebell Kitchen; Half of Holiday Shoppers Look to 'Trade Up' to Premium.
from Industry Operations https://ift.tt/2Nytp0W
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