Wakefern Food Corp.'s Price Rite business has rolled out a pilot program featuring discounts, improved fresh offerings, and an improved shopping experience at three Pennsylvania stores, reports Progressive Grocer. The company will launch the program on Oct. 5, and will offer new private label products and organic items in a redesigned store model.
“For more than 20 years, Price Rite has been proud to offer incredible value and fresh products to our shoppers,” said Price Rite president Jim Dorey. “Now we are moving forward by cutting prices further on hundreds of items while highlighting our fresh offerings and making it even easier to spot extraordinary deals in our redesigned and reimagined Price Rite Marketplace stores," according to the report. Full Story
Related: Price Rite Rebrands to Offer More Prepared Meals, Private Label; Wakefern to Hold Private Label Sourcing Event.
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