Price Chopper/Market 32 and Hannaford have stopped selling Misfits "ugly" produce after a trial, reports Albany Business Review. Price Chopper/Market 32 said the quality of the product was inconsistent and didn't always meet its standards, while Hannaford reported insufficient interest from customers.
Misfits is distributed by Robinson Fresh of Eden Prairie, Minn. Other grocers, including Hy-Vee, still sell the Misfits brand. In addition, The Kroger Co. will sell imperfect produce under its own brand, Peculiar Picks. Full Story
Related: Kroger Launching Imperfect Produce Brand; Looks Still Matter in Produce Section.
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Price Chopper/Market 32, Hannaford Abandon Misfits Produce Trials
![Price Chopper/Market 32, Hannaford Abandon Misfits Produce Trials]()
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October 25, 2018
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