Superior Farms sent a shipment of American lamb to Japan, marking the first export of its kind since the country's 15-year hiatus. Superior is working closely with producers to ensure they provide exceptional products, and is partnering with Farmland Trading, a Japanese distributor, to introduce the lamb to high-end restaurants and retailers.
The effort is part of a strategic plan to expand the presence and appetite for American lamb in Japan. "The potential to develop Japan into an excellent export country for American lamb is clearly there, but it will take time, investment and a long-term strategy to make that happen," says Rick Stott, CEO of Superior Farms.
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