Instacart is reportedly on track to surpass $3 billion in grocery orders in 2018, more than double its business from 2017. On average, Instacart customers purchased about three times a month from January to August, spending about $88 each time, according to TXN, reports The Information.
There has been some speculation as to whether Instacart can remain viable in the long term in its competition with Amazon. While Instacart is still delivering orders from Whole Foods Market stores, Amazon has introduced same-day grocery delivery from Whole Foods stores in 48 cities through its Prime Now service. Amazon was able to circumvent Instacart's exclusive contract with Whole Foods because of a stipulation that the grocer could operate its own delivery network, according to a person familiar with the matter.
Instacart now operates in more than 4,000 cities in the U.S. and Canada and delivers from about 15,000 stores. Instacart's CEO aims to take the company public, according to the report. Full Story
Related: Instacart Expands in Great White North; Grocery Shoppers Switch to Aldi.
from Industry Operations https://ift.tt/2OCnDA9
No comments: