Giant Food Stores plans to introduce a new store concept, format, and brand name for urban neighborhoods, reports The Shelby Report. The first store, located in Philadelphia, will be named Giant Heirloom Market. The market is the result of more than a year of neighborhood group listening sessions, market research, and format exploration, and will feature products made locally.
The store will be about 9,500 square feet and will offer fresh, seasonal, and flavor-focused foods and everyday essentials. Featuring a "produce chef" who will prepare veggies and fruit on demand, local breads and an array of plant-based foods, Giant Heirloom Market is meant to be a modern store environment with tech features that are all about convenience. Customers will also have the option to use in-store iPads to order online with Peapod Pickup or Delivery if an item they are looking for is not available in stock, according to the report. Full Story
Related: PK Market Arriving in Los Angeles; HelloFresh Expands to Retail.
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