Private equity firm TSG Consumer Partners has acquired a minority stake in Dutch Bros Coffee, and is planning a major 800-shop expansion over the next five years. As part of its growth strategy, Dutch Bros plans to continue attracting key talent, employ innovative technology to improve quality of service, use business intelligence and data to advance operations, and execute a disciplined brand strategy.
Dutch Bros was founded in 1992 by Travis Boersma and his late brother, Dane. Over the past 26 years, the company has grown to a seven-state empire with more than 300 locations, employing over 9,000 people.
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Dutch Bros Plan Major Expansion
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October 02, 2018
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