New York City supermarket chains D’Agostino and Gristedes are leveraging Grocery TV, an in-store digital advertising network.
This service presents monetization opportunities for the retailers and features weekly updates of grocery-themed content, along with the ability for retailers to refresh their own content.
"We're thrilled to feature D'Agostino and Gristedes, two iconic New York City grocery chains, on Grocery TV," Marlow Nickell, CEO of Grocery TV said in a statement. "This expansion not only enhances our reach but also gives our NYC-based agency partners and brands the opportunity to experience Grocery TV firsthand."
With this addition, along with a growing presence in ShopRite stores, Grocery TV said it reaches nearly one-third of the New York metropolitan market. Brands can connect with these shoppers in their neighborhood supermarket with digital advertising in a highly trafficked area of the store.
Last year, Grocery TV launched large format displays at the front end and digital sanitizer stands at the entrance of stores. The focus for this year is to continue its expansion and launch in-store retail media products throughout all major areas of the store such as service departments and pharmacies.
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