Ultrafast grocery delivery service Getir said Friday that it has successfully acquired FreshDirect, an online delivery company.
Getir noted it will benefit from FreshDirect’s product offerings and consumer base.
“This acquisition will create significant synergies between Getir and FreshDirect,” shared a joint press release. “Getir's technological power will improve FreshDirect's technological infrastructure, and FreshDirect customers will receive their orders much faster with Getir's agile approach. With FreshDirect's wide product portfolio of the freshest, highest quality food products and broad customer base, Getir will accelerate the growth of its fast delivery business in the US.”
FreshDirect works with high-quality agricultural and food producers to bring fresh products directly to its customers. The platform’s business model is based on the scheduled delivery of orders to homes or offices at certain times of the day. With a fleet of 400 trucks and a 640,000-square-foot production and distribution center in the Bronx, the service focuses on the greater New York tri-state area.
FreshDirect emphasized that this decision will help to increase the company’s omnichannel presence.
“This was a difficult decision, especially given FreshDirect’s rich history in the New York City area,” said JJ Fleeman, CEO of FreshDirect parent company Ahold Delhaize USA, in a previous statement about the acquisition. “However, our strength as a grocery retailer in the U.S. is the true omnichannel experience–a combination of online and in-store–where we have leading brands and market share, strong store density and online presence, and a deep heritage of customer loyalty and relationships. With this decision, we will increase our focus on omnichannel–our biggest growth opportunity.”
Founded in Istanbul, Getir entered the U.S. market in 2021 with a launch in the Chicago area. It then expanded to the New York and Boston metropolitan areas.
Related: Getir to Acquire FreshDirect; Blue Apron Expands Ready-to-Eat Offerings
from Industry Operations https://ift.tt/Gmxgvbl
No comments: