Iron Hill Brewery announced Wednesday the creation of an alcohol-free house-crafted water infused with hops for people participating in Dry January, a month when many forego alcohol.
"It may seem counterintuitive for a brewery to embrace giving up alcohol for a month, but our philosophy has always been to create food and drinks that people want, when they want them," said Iron Hill CEO Chris Westcott, in a statement. "Of course we're still releasing fresh beers and cooking up Philly Cheesesteak Egg Rolls, but we also tapped hop-infused water so that guests can enjoy incredible hop flavor while staying true to their Dry January challenge or other reasons for not drinking alcohol."
Iron Hill's Hop Water is a 0 percent ABV sparkling beverage crafted with a blend of six hops, including Azacca, Jarrylo, Cascade, Chinook, Cashmere, and El Dorado. The hopped-up water is on tap at all Iron Hill locations in Pennsylvania throughout the month of January, and is also offered in four mocktail flavors: Raspberry Limeade, Peach Tea, Blackberry Lemon, and the mojito-inspired Hop-jito.
Dry January has gained momentum in recent years, with 35 percent of drinking-age adults taking the sober pledge in 2022 according to food and drink research firm CGA, nearly double the participation rate seen in 2019.
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