SFA Maker Prep Webinar: Fundamentals of Branding

The SFA is hosting the first in a series of three Maker Prep webinars today at 1 p.m. EST.

Why are some companies beloved by consumers while others fight to be remembered? What makes a brand resonate with consumers – and investors? And, what exactly is a brand anyway? Can you market on your product attributes or do you need something more? Join creative agency Moxie Sozo as we delve into the importance of creating a compelling and authentic brand.

This series is free for members. Non-members can purchase all three webinars in the series for $50, or purchase just this one a la carte for $19.

from Industry Operations https://ift.tt/3lHIaDe